Recently I have been chatting with different women who are in the early stages of their business. They are either figuring out what it is that they want to do or they’re not sure where to start. Sometimes they’re just overwhelmed with the next actions. Often as we get started or uplevel in business, we feel stuck because we lack confidence in the value our services provide.

Often we take for granted those skills that come naturally, and you don’t recognize the value that you bring to others. Not everyone has the same skillset, and if they do, they don’t necessarily have the time or even the desire to do it.

Recognizing the value our services provide

Having confidence in the services that you provide means that you recognize the value in those services. This understanding can be a mindset shift, especially when those services come naturally.

I can remember several times in the evolution of my own business where I needed to make that same shift. I hired my first coach when I started my VA business, eight years ago. She was a coach specifically for Virtual Assistants, yet she quickly told me that I was not a virtual assistant. Naturally, I was surprised by her comment.

The comment had nothing to do with the services that I was providing; it was about the added value I was giving in those things that I was naturally drawn to. It took me a long time to understand the value of skills, such as planning, and organizing, teaching, or managing teams.

It also took a long time to realize that not everyone was naturally organized or enjoyed the planning process as I did. In time, my business evolved to a point where my work focused on those areas I excelled at, and colleagues began recognizing me as a business productivity expert.

Have Confidence in the value you bring to others and become the expert in it

Here’s the thing about being the expert, and it’s a quote that I heard a few weeks ago that resonated with me. “Being the expert means that you have figured it out and that you can help others to do the same.”

We often just take for granted those things that come easy to us, but the reality is that it doesn’t come easily to everyone. Even if we do have the same exact skillsets, we don’t have the same experience or may not be as strong in that area. We may have the ability but not the desire, or maybe we simply don’t have the time to focus on it.

My number one tip for anyone who is just starting out in business is to figure out what it is that you love to do, and be the expert. If you love social media marketing, own it. If you have a knack for writing, own it.

If you love photography, or graphic design, or video, or some other technical aspect, own it. Have Confidence in the value you bring to others and become the expert in it.

Find that thing that you are naturally drawn to and good at, then use it to help others. When you offer your services to others, you are allowing them to focus on their area of expertise.

Let’s Focus on Your Area of Expertise!

Helping others to recognize their potential and develop a business and life they love is one of my natural talents.

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