No matter what it is that you do in your business, your number one job is marketing. It doesn’t matter if you are a virtual assistant, a graphic designer, a photographer or if you represent an MLM company; whatever it is that you do, your number one job is to be marketing consistently.
I know when I think back in my business, my success and my challenges were a reflection of my consistency and my ability to remain focused on implementing.
Here’s what usually happens: You lose focus because things get in the way. You may get sidetracked by another project, or life throws you a curve. You may get discouraged when you aren’t seeing the results as quickly as you had hoped or you get bored doing the same things over and over.
Most people start a marketing strategy and then stop because they lose the faith in what they’re doing, they’re not sure if they’re on the right track, or they move on too soon, not giving it enough time to gain traction.
You’re not going to see the results when from a single attempt. You need to focus consistently on a few things over a period of time. Consistency will build momentum and momentum will allow you to build your confidence to continue on.
Consistency creates visibility
In marketing, we all know that consumers need to see your message several times before it resonates with them. We hear it all the time, they need to get to know you, like you, and trust you.
Consistency also allows you to measure your effectiveness
You can’t just decide that a strategy isn’t working when you didn’t give it a chance. You can’t send a newsletter once and then say that newsletters don’t work for your business. You need to consistently send it, on a regular schedule, and then measure your results over a period of time.
Here are three steps to get you focused on marketing consistently:
Set a schedule
Decide how often you are going to execute each strategy. For example, my personal schedule includes Facebook Lives, Monday, Wednesday, and Friday; a blog post on Tuesday; and a newsletter on Thursday.
Quantify your goals
Decide if you’re doing three Facebook Lives or five Facebook Lives each week, decide how often you’re going to send your newsletter, or how often you’re going to post a blog. Decide how many networking events you’re going to go to if you do live networking. If you’re networking online, set a schedule to spend 30 minutes every day inside those Facebook groups.
Find an accountability partner
Your accountability partner could be a business buddy, a coach, or others in our private Facebook community. Our community members are focused on bringing consistency back to their businesses and I will be sharing tips and tools to help you along the way!
Lets focus on consistency together
To join our private Facebook community, watch the video or click here to request access.