There is always more that can be done in business. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.

It’s no wonder we entrepreneurs can become overwhelmed! And one of the biggest contributors to this overwhelm is shiny object syndrome.

Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.

Shiny object syndrome prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. Just as a business begins to make sales or gain a following, the owner does a pivot into something new.

Just like that, all that work that was put in and the momentum the business was building is gone.

If this sounds like you, follow these 3 tips to escape shiny object syndrome

Set Clear Goals

The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?

Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.

Commit to a Plan

Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.

Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.

Put on Your Blinders

If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups. Don’t click on ads.

Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.

Find Your Focus


Working online can be lonely, and doing it all while managing your other responsibilities can feel impossible! That’s why I created a community to help you create the systems you need to help balance your business and your life.

Through our Weekly Academy Mastermind, FREE Facebook Community, and my VIP Mentorship, members connect with other entrepreneurs, find their focus and meet their goals faster than they could on their own.