Do you ever wish that you could hire a team of savvy salespeople to manage your sales process, stay in touch with your prospective clients and promote your products and services for you?
With a few simple systems in place, you can easily keep your products and services in front of potential clients. These automated systems will help you to not only make more money, but you’ll do it completely hands-free. All that’s required is a little planning.
Automate your sales process with your Autoresponder:
An autoresponder is an important step in your sales process. Simply put, an autoresponder is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.
Typically, an autoresponder series will have at least seven emails and is used as a lead generating tool. You offer an opt-in on your website. This opt-in can be to a download or recording. It can also be connected to a live webinar or program.
When a person shares their name and email in exchange for what you have to offer, they are automatically added to your autoresponder list. You now have their attention with every email. The key is to write your series with specific calls to action. It’s not enough to give the download they requested, you also need to give them the opportunity to buy your products or services.
The fastest way to get your autoresponder up and running is to use a tried and true email marketing provider such as ConvertKit*. It’s simple to set up, and extremely affordable. This is the tool I use and I have been impressed with the simplicity of ConvertKit* over other programs we have used.
For your content, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.
In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.
As they move through your email series, you want to keep in mind that subsequent offers should be more and more valuable, with the occasional low-priced offer thrown in.
In fact, if you’re using a more sophisticated system such as Convert Kit*, Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated.
* We love to share our experience with products that we love. Please note that this blog post may include an affiliate link, which means I may receive compensation for sales through this link.
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