If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your customers; with your prospective customers; and with your local community.

In fact, it’s nearly impossible to run any profitable business without forming a variety of relationships. Here are 3 Tips for Building Successful Business Relationships:

Always Be Authentic

Have you heard the phrase, “Fake it till you make it”? Some believe that you need to replicate a certain style or mindset before you reach that level of success, but can you do that and still show your authentic self?

People want to connect with your authentic self. They want to know what your life is like. They want and need to relate to you on a personal level so that you become more real to them. If you are authentic with your image and what you post, they, in turn, will give you their trust and, likely their money.

If you fake it too much or are caught in a lie on social media, your image can come crashing down in an instant. Instead of being likable, you’ll have a reputation for being a fake or not walking the walk. If you want to be trustworthy, earn that trust by building your relationships based on integrity and honesty.

Listen Carefully

When building these relationships, remember that you are not the center of the universe. Even though you ultimately want people to purchase from you, new prospects will be leery of you until they get to know you. So preparing a sales pitch for any networking event is a fruitless effort that will likely make people run from you.

Instead, show an interest in THEIR business or THEIR life. Be invested in their success! Once you ask one question, people naturally want to keep talking, especially if they are passionate about their industry and their mission.

Listen to them speak, tuck away interesting nuggets for a later time, and remember to send a follow-up email the next business day, simply commenting how nice it was to meet them. At the next event, make a point of acknowledging them and start a new conversation.

This also applies to product-based businesses. Listen to what your audience wants and needs. What are they struggling with right now and how can you help them? Listening is a very important skill when it comes to business relationships as well as creating loyal customers.

Share, Share, Share

Be careful…this does NOT mean to share too much personal information. This simply means keep sharing your knowledge, resources, free articles, and ebook chapters; anything that will be of value to your audience. By sharing information, you are building yourself up as an authority in that area of expertise and also showing what a kind and generous person you are.

This evokes good emotions of happiness and kindness which, hopefully, meld with your online image and will endear you to many more prospects.

Get the Action Steps You Need to Build Great Relationships

Watch my newest webinar titled, “5 Easy Ways to Build Relationships, Gain more clients, and Keep the ones you’ve got! ” to discuss everything from how to interact with your audience, how to face your fears, and more tips for personalizing your brand.

If you want to build relationships with the right community, simplify your marketing while focusing on the fun, or easily step up your product creation for more income. Click here to watch the replay!